Zero Moment of Truth (ZMOT) Resources

ZMOTToday’s consumers have a world of resources in the palm of their hand. The Internet and mobile computing have changed how we decide what to buy. Today we’re all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase, whether we’re shopping online or in the real world.The folks over at Google call this online decision-making moment the “Zero Moment of Truth”—or simply ZMOT.

Below are some of the excellent resources available for free courtesy of Google.

Please note that while most of the case studies and research in ZMOT pertains to products, the same principles hold true for service companies.

Free E-Book (Enhanced Version)
Download “Winning the Zero Moment of Truth,” a free, powerful, new video-enhanced eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi. This video-enhanced eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.

Free E-Book (PDF)
Get the free PDF E-Book in PDF format or for Kindle, Android, Apple iOS, Nook, and Scribd.

ZMOT Website
The ZMOT website has tons of free resources such as a workbook, videos, and a slew of studies which include industry research, heatmaps and more.

Free Video Library
The ZMOT video library contains 17 educational videos that drive home the importance of ZMOT thinking in today’s marketing. Highly recommended.