Links for Trust Marketing and Reputation Development

Below are lists of links to reviews sites, directories, networking sites, and social media sites with which service companies should be engaged.

Review Sites & Directories

These are the most popular general category review sites. Service companies should create and optimize profiles on all of these sites.

    Yelp is a site built around reviews. Shoppers go there to find a company they can trust. It’s been shown that a 1-star increase in rating on Yelp! translates on average into a 9% increase in revenue. Find a way to track your Yelp leads so that you are certain to give Yelp users extra attention.
  • Yahoo!
    Yahoo! has added reviews to their local search results. This mega-site has millions of users and should be taken very seriously still even though they have lost a lot of ground to Google.
  • Google
    Google, the mother of all search engines, and destination for 2/3 of web searches recently tied their local search into their Google Plus social media site. By doing this, they can track which reviews are legitimate and which reviews are fake. Reviews by a user with signs such as no connections or only one review may be filtered.
  • Yellow
    The Yellow Pages have been around for more than 100 years and their website has millions of visitors. Another place you aught to be maintaining and optimizing your listing.
    Citysearch is slanted in the direction of lifestyle services such as dining and entertainment content, but they cover all kinds of local businesses.
    MerchantCircle has more than 15 million monthly visitors. Couponing is big on MerchantCircle, and another aspect of review site optimization. Create offers on for your most popular offerings every review site that offers offers.
  • Insider
    Insider Pages is owned by the same company as CitySearch and has millions of monthly visitors as well. Their focus is on “recommendations” as opposed to reviews.
  • Judy’s
    Judy’s Book offers local reviews, recommendations, and deals. They offer users the ability to store and share places and recommendations in a social book.

Specialty Review Sites

Here are just a few specialty review sites. Each specializes in a particular category such as dining, travel, and medical care. We recommend that you search for specialty sites in your niche and maintain a presence.

  • Angie’s
    Angie’s list is a premium review site focused on home services. Because they charge both their users and their listing companies a subscription fee, their content is highly trusted.
  • Urban
    Urban Spoon’s focus is dining reviews. If you own a restaurant you need to be here.
    Specifically for travelers, Tripadvisor offers ratings and reviews for hotels and restaurants.
    A site for finding doctors, dentists, and the like.

There are many more specialty review sites which we won’t list here, but get out there and get involved in the ones that will matter most to your business.

Social Networking Sites

These are sites where people network with other users. Take advantage of as many of these as possible, but Facebook, Twitter, and Google+ are a must.

    The mother of all review sites. Businesses create pages that Facebook members can “like” to follow posts. 750,000,000 – Estimated Unique Monthly Visitors
    Considered a “microblogging” application, Twitter allows you to share short messages, links, photos, videos, etc. with your followers. 250,000,000 – Estimated Unique Monthly Visitors
  • Google Plus+
    The fastest growing social site, Google+ is Google’s answer to Facebook. 65,000,000 – Estimated Unique Monthly Visitors
    The is kind of like the Facebook for business people. 110,000,000 – Estimated Unique Monthly Visitors
    A place where members share content based around photos. 85,500,000 – Estimated Unique Monthly Visitors
  • CafeMom
    A place for moms to meet. 12,500,000 – Estimated Unique Monthly Visitors
    A great place to reach out to the local public. Create or attend local events. 7,500,000 – Estimated Unique Monthly Visitors

Social Video Sites

These are sites that let users share videos. For service companies, they are a great place to show off your video testimonials or to place educational or entertaining content. Many of the social networking sites above also facilitate sharing of videos.

    YouTube is owned by Google. It’s the grand daddy of social video sharing sites.  A great place to share testimonials and educational videos.
    A lot like YouTube. If you post videos here you can share them without getting competitors’ ads showing up.
  • is a top 250 site that reaches over 48 million monthly uniques, of which 6.5 million (13%) are in the U.S. The site appeals to a somewhat male audience (60%) that earns between$30-$60k a year. For a video site with such a large user base, Dailymotion is rarely mentioned in the US in mainstream media.
    Metacafe is one of the world’s largest video sites that specializes in short-form original content. With 27 million unique vistors a month (9 million in the US), Metacafe is the second largest video site in the US.
  • Google Video is a top 250 destination that reaches over 6.0 million U.S. monthly uniques.
  • MSN, MSN, video site, is a large destination that reaches over 2.7 million U.S. monthly uniques.
  • is a top 5,000 destination that reaches over 2.0 million U.S. monthly uniques. Yahoo video combines a traditional video search engine, which crawls and links off to videos on different web sites, with a traditional video hosting environment that allows users to upload, share, tag, and host their videos on Yahoo!.

Social Photo Sharing Sites

These are sites that let users share photos. For service companies, they are a great place to show off photos of happy customers with your service team, good deeds such as charitable activities, staff photos, etc. Many of the social networking sites above also facilitate sharing of photos.

    No other site has yet come close to it in terms of popularity. This is about the easiest way to share your photos online, not to mention comment (or get comments) on them as well as chat and connect with other photographers.
    Probably the only real challenger to Flickr at the moment is Google’s Picasa. While the site itself is great, it’s the free downloadable software that really makes this setup attractive.
    A great site that makes it easy to share images with your friends on Twitter. You don’t even need to sign up for an account as you can sign in using your Twitter account. Very handy.