Remarkable Company Case Studies

Zappo’s

Zappos’ Tony Hsieh Delivers Happiness Through Service and Innovation
http://www.briansolis.com/2011/04/zappos-tony-hsieh-happiness/

The Zappos Effect: 5 Great Customer Service Ideas for Smaller Businesses
http://www.practicalecommerce.com/articles/2662-The-Zappos-Effect-5-Great-Customer-Service-Ideas-for-Smaller-Businesses

What Zappos Can Teach You About Becoming Irresistible to Customers
http://www.copyblogger.com/zappos-marketing/

Branding Through Customer Service
http://www.huffingtonpost.com/tony-hsieh/branding-through-customer_b_799316.html

How Zappos Does Customer Service and Company Culture
http://www.sitepoint.com/how-zappos-does-customer-service-and-company-culture/

5 New Customer Service Rules to Serve Like Zappos
http://www.business2community.com/customer-experience/5-new-customer-service-rules-to-serve-like-zappos-0343029

Tempur-Pedic

Consumers help publicize benefits of Tempur-Pedic
http://www.furnituretoday.com/article/546263-Consumers_help_publicize_benefits_of_Tempur_Pedic.php

Social Network Feedback Sparks Tempur-Pedic’s Sales
http://news.investors.com/management-managing-for-success/020411-562136-social-network-feedback-sparks-tempur-pedics-sales.htm?p=full

Social Search: Tempur-Pedic “Ask Me” Commercial
http://www.firebellymarketing.com/2010/01/social-search-tempur-pedic-ask-me-commercial.html

Tempur-Pedic’s Crowd Sourced Content: Innovative or Lazy?
http://www.qualitylogoproducts.com/blog/tempurpedic-crowd-sourced-content-innovative-or-lazy/

Tempur-Pedic Lets Their Customers Sell For Them
http://jenniferjonesblog.com/2010/05/24/tempur-pedic-lets-their-customers-sell-for-them/

Ask Me About My Tempur-Pedic (Commercial)

APPLE

Apple’s Biggest Marketing Secret Was Revealed In Federal Court
http://www.businessinsider.com/apples-biggest-marketing-secret-just-got-revealed-in-federal-court-2012-8
“The media is so reliably disposed to favor Apple’s products that when the iPhone was launched in 2007, the company didn’t do any advertising for a period…”

Apple Marketing Strategies
http://www.ehow.com/info_7746779_apple-marketing-strategies.html
“The best marketing strategy that Apple uses is giving the customer an experience unlike any other. Apple products are aesthetically attractive and seem to have an edge that other products simply do not. In addition, when going into an Apple store for a hands on experience, the Apple staff have been specifically trained to be knowledgeable in all things Apple. This provides a customer experience created to garner customer loyalty and to build trust.”

What We Can Learn From Apple’s Marketing Strategy
http://www.square2marketing.com/blog/bid/134276/What-We-Can-Learn-From-Apple-s-Marketing-Strategy
“Make your customers raving fans – Easy to say, but hard to do. Apple created such a shift in the phone and tablet markets that they turned their customers into radical fans. You can do the same thing in your business. Look at the way you deliver your products or services and create a more remarkable experience. The result is an accelerant for your marketing. Now people are talking about your business, all the time, everywhere they go.”

Pepsi Challenge

The Pepsi Challenge has been an ongoing marketing promotion run by PepsiCo since 1975. The challenge originally took the form of a taste test. At malls, shopping centers and other public locations, a Pepsi representative sets up a table with two blank cups: one containing Pepsi and one with Coca-Cola. Shoppers are encouraged to taste both colas, and then select which drink they prefer. Pepsi knew that Coke had the better brand recognition and no matter what they said about their product it would be hard to convince Coke drinkers to change to Pepsi. So they decided to let consumers do the talking…