Service Marketing Articles

An ongoing collection of links to articles about customer service and marketing. If you would like to be notified when we add a new article you can sign up for our newsletter in the sidebar, or follow our feeds on Linkedin, Facebook, or Twitter.

Customer Service Is the New Marketing

Is Customer Service the New Marketing?
http://blog.compete.com/2013/01/25/is-customer-service-the-new-marketing/

Why Customer Service Is The New Marketing
http://www.forbes.com/sites/theyec/2011/12/28/why-customer-service-is-the-new-marketing/

Customer Service Tips

Five Strategies for Guaranteeing Customer Loyalty
http://www.customerservicemanager.com/five-strategies-for-guaranteeing-customer-loyalty.htm

Customer Astonishment: 10 Secrets to World-Class Customer Care
http://www.customerservicemanager.com/customer-astonishment-10-secrets-to-world-class-customer-care.htm

A long list of customer service articles from CustomerServiceManger.com
http://www.customerservicemanager.com/customer-service-tips.htm

SEO For Service Companies

The Death Of SEO: The Rise of Social, PR, And Real Content
http://www.forbes.com/sites/kenkrogue/2012/07/20/the-death-of-seo-the-rise-of-social-pr-and-real-content/

Google Says Bad Publicity Now Hurts Search Ranking
http://www.pcworld.com/article/212234/google_search_engine_now_detects_bad_businesses.html

Company Culture

4 Steps to Spectacular Customer Service
(This article is about about involving employees in the quest for being remarkable.)
http://www.customerservicemanager.com/4-steps-to-spectacular-customer-service.htm

Social Marketing

5 Expert Tips for Engaging Brand Advocates
http://www.business2community.com/digital-education/5-expert-tips-for-engaging-brand-advocates-0396710

Gamification and Motivation

How Gamification Reshapes Corporate Training
http://www.cio.com/article/728268/How_Gamification_Reshapes_Corporate_Training

2013: The Year of Gamification
http://www.businessnewsdaily.com/3762-2013-year-of-gamification.html

The Gamification of Business
http://www.forbes.com/sites/gartnergroup/2013/01/21/the-gamification-of-business/

Online Reviews

4 Myths About the Impact of Online Reviews on Business
http://www.nbcchicago.com/blogs/inc-well/4-Myths-About-the-Impact-of-Online-Reviews-on-Business-187475081.html

How to Deal with Negative Online Reviews
http://www.dailydealmedia.com/129-how-to-deal-with-negative-online-reviews/

Using Customer Reviews as a Marketing Opportunity
http://www.huffingtonpost.com/hulya-aksu/customer-reviews-marketing_b_2598118.html