Service Marketing Articles

An ongoing collection of links to articles about customer service and marketing. If you would like to be notified when we add a new article you can sign up for our newsletter in the sidebar, or follow our feeds on Linkedin, Facebook, or Twitter.

Customer Service Is the New Marketing

Is Customer Service the New Marketing?

Why Customer Service Is The New Marketing

Customer Service Tips

Five Strategies for Guaranteeing Customer Loyalty

Customer Astonishment: 10 Secrets to World-Class Customer Care

A long list of customer service articles from

SEO For Service Companies

The Death Of SEO: The Rise of Social, PR, And Real Content

Google Says Bad Publicity Now Hurts Search Ranking

Company Culture

4 Steps to Spectacular Customer Service
(This article is about about involving employees in the quest for being remarkable.)

Social Marketing

5 Expert Tips for Engaging Brand Advocates

Gamification and Motivation

How Gamification Reshapes Corporate Training

2013: The Year of Gamification

The Gamification of Business

Online Reviews

4 Myths About the Impact of Online Reviews on Business

How to Deal with Negative Online Reviews

Using Customer Reviews as a Marketing Opportunity