Press Kit

Mike Montano is an innovative thought leader in internet marketing for local service businesses and has become a highly respected authority in the emerging field of online reputation management.

Mike Montano In the News


Positive Online Reviews: An Essential Element of Success

Don’t underestimate the power of social media
May 1, 2013

Are bad reviews giving your company a bad name? Let’s face it, having anything less than an outstanding rating on popular social media review sites makes your business unattractive online and almost certainly drives potential customers away from you and towards your competition.

Online is where your customers go to be smarter buyers by determining if a company is reliable or has a record of providing quality service. Did you know that 77% of online shoppers use reviews to help them make buying decisions? That staggering number is not just people who shop online for retail purchases; it refers to anyone who searches online for a product or service to help solve a problem. Read More


Contractor Drills Down Into Social Media

VISTA, Calif. – Contractor 1800Anytyme Plumbing, Heating, A/C and Electrical, has been in business a mere 10 years. But even in that time, “The Internet has turned the direction of our marketing efforts upside down,” said Michael Montano, president.

“Five years ago, we began to concentrate on getting leads from the Internet using Internet strategies for search engine optimization (SEO) and pay per click (PPC) advertising, and more recently social networking and online reputation management, and we now get more than 60 percent of our business from the web.”

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In the Contractor’s Words: 1800Anytyme Online

BIGGEST CHANGE TO THE BUSINESS: “The Internet has turned the direction of our marketing efforts upside down,” said Montano. “Five years ago, we began to concentrate on getting leads from the Internet using Internet marketing strategies SEO and PPC, and more recently social networking and online reputation management.”

In addition, for the past year a toll-free number (1-800anytyme) has been augmenting the other marketing strategies. “For years we used to depend almost 100 percent on Yellow Pages to deliver our message in its simplest form to potential customers.” These contracts can get expensive, he said, “but in the past year it also has become cost ineffective to market our company this way. As the technologies were changing, so were the customers, the way they searched for solutions to their problems, how they evaluated the businesses they chose, and the comparisons that they drew between the businesses.

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